Sometimes the goal is simple: build something so visually wild that people can’t help but walk over, pull out their phones, and step into the moment. That was the idea behind this sphere-based activation Massivemedia brought to life in support of Tyla’s campaign.
At the center of it all was a custom-built sphere dropped into high-traffic public space and turned into a full-on visual moment. It wasn’t just an installation you walked past. It was something you walked toward. The sphere instantly pulled people in, sparked curiosity, and transformed a regular sidewalk into a destination.
Wrapped in dynamic creative inspired by the campaign’s world, the sphere became a nonstop photo and video backdrop. People weren’t just looking at it. They were filming it, posing with it, and posting it. Exactly how street activations should work. Built for real life, designed for the internet.
Location played a big role. The sphere was placed where crowds already flowed, letting everyday foot traffic do the heavy lifting. Massivemedia’s on-site team kept energy high, guided engagement, and helped turn quick glances into real interactions and shareable moments.
Once content started hitting social, the activation took on a second life. Clips, photos, and fan posts traveled way beyond the physical footprint, stretching the moment across feeds and timelines. What started as a street installation quickly became a social object.
This activation lived right in that sweet spot where physical meets digital. A bold object in the real world that turned into hundreds of micro-moments online. That’s where street marketing hits hardest. And that’s where this sphere did exactly what it was built to do.
At the center of it all was a custom-built sphere dropped into high-traffic public space and turned into a full-on visual moment. It wasn’t just an installation you walked past. It was something you walked toward. The sphere instantly pulled people in, sparked curiosity, and transformed a regular sidewalk into a destination.
Wrapped in dynamic creative inspired by the campaign’s world, the sphere became a nonstop photo and video backdrop. People weren’t just looking at it. They were filming it, posing with it, and posting it. Exactly how street activations should work. Built for real life, designed for the internet.
Location played a big role. The sphere was placed where crowds already flowed, letting everyday foot traffic do the heavy lifting. Massivemedia’s on-site team kept energy high, guided engagement, and helped turn quick glances into real interactions and shareable moments.
Once content started hitting social, the activation took on a second life. Clips, photos, and fan posts traveled way beyond the physical footprint, stretching the moment across feeds and timelines. What started as a street installation quickly became a social object.
This activation lived right in that sweet spot where physical meets digital. A bold object in the real world that turned into hundreds of micro-moments online. That’s where street marketing hits hardest. And that’s where this sphere did exactly what it was built to do.
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